E-zine Advertisements
If you subscribe to e-zines (e-mail newsletters) you probably have noticed the advertising that appears in many of these publications.
E-zine ads work the same way as banner ads. There is usually a “click here” or similar call-to-action link that takes the prospect to a sell page, microsite, or Web site. The only drawback to an e-zine ad is the lack of visuals. The vast majority of e-zine advertising is entirely text based. Your words have to do all the work. There is no fancy graphic design to help you.
E-zines are often targeted to very specific niche markets, much more so than their print counterparts. For example, a travel e-zine might cater specifically to those who enjoy kayaking adventures. Rather than write an advertisement targeting the general travel market, tailor your copy to the characteristics, problems, needs, and desires of this specific group.
E-zine ads are similar to print advertising in that they often feature a strong attention-grabbing headline, motivating body copy, and a call to action. Take a look at this example:
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E-zine ads are often placed within the flow of the other news and articles in the publication. Make sure your copy has a similar style and tone. The more your ad blends with the editorial, the more effective it will be.
