Now that you've checked and rechecked your copy, how do you submit it to your boss or client for review? What font type and style do you use? How do you format the headlines, subheads, and sidebars? How do you indicate your ideas for visuals?

The brand or style guide explained earlier in this chapter may have guidelines on how your text should be submitted. The company or client you're writing for may also have a preferred way that copy should be formatted. Be sure to ask. Advertising agencies usually have a set format for submitting copy to their clients for review. And they expect their employees and freelancers to follow it.

Beyond that there are really no industry standards for presenting your copy. The most important thing is clarity.

Example of copy submitted to a client:

Visual:

Before and after pictures of folding carton production line: the first using the competitor's adhesive, the second with the product.

Body copy:

The pressure is on to ramp up production speeds while maintaining performance. This means turning downtime into uptime and making certain all process components are operating efficiently — especially the adhesive you use.

So don't get unglued with adhesives that cause rejects, gun misfires, tip buildup, throwing, and other performance-related problems. Velocity is specially designed for fast machining at line speeds up to 1,650ft/min. with clean cut off, developing a precise bead line with aggressive tack. It maintains consistent viscosity and clean machining so folding carton equipment can be run longer between clean-ups.

When it's time to open the throttle on your production line, Velocity will deliver the goods.

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FREE Digital Demonstration:

Use this form, or call us at 1-905-XXX-XXXX, for a free video demonstration of Velocity in action.

Make sure your copy clearly indicates headlines, subheads, text boxes, pull quotes, and other key elements of the promotion. You don't want your client to be confused as to which page of a brochure or Web site a particular passage of text is intended for, or whether something is a headline or a callout.