When you have a good draft of your copy written, it's a great feeling. You've done all the strategic and creative work — the heavy lifting. Now you're on the home stretch! However, sometimes that final mile can be the toughest, requiring you to deal with a myriad of nitty-gritty details that are all too easy to miss. These are the copywriting mechanics. It's tedious stuff but critical to the success of your promotional piece.