You've spent a great deal of time trying to sell your manuscript to publishers, and at last you have succeeded. Congratulations! Now the real work begins. How is the publisher going to sell your book to the public? Remember that the success of your first book will have a bearing on your ability to publish more books down the road. It is crucial to work with your publisher on a comprehensive marketing and publicity plan, to give not just your book, but you as an author, a decent chance to thrive in the book business. This chapter will guide you through some of the common tactics used to help promote and sell your book.