This is the most common POV used in fiction, especially in the romance genre. Third-person POV filters the events of your novel through the eyes of a single character by use of pronouns such as
Because third-person POV is the most common point of view used in romances, you are not limiting yourself with markets. Also, the third-person techniques allow you to move into the heads of other characters, adding depth and layers to your novels through characters.
The freedom to move around into different characters will often encourage a writer to bend the rules too freely. New writers need to refrain from shifting too quickly from one point of view to the other.