Provide New Services
The key to keeping clients happy and coming back is to offer new programs, flexible hours, the latest technology, and, of course, exemplary service. Providing exceptional service is the most important part of running a business. It sounds obvious, but if you don't do it, clients will take their business elsewhere. Offering services that your competitors don't have also gives you an edge. The animal care industry is always changing. You need to be aware of those changes and to utilize them when needed.
If you run a doggie daycare center or a pet shop, make special offers to your customers.
You can offer a two-for-one service to your clients who have two pets. Instead of charging them $80 to board each dog per day, charge them $140 to board two dogs. You can also hold special sales in your store, and host special events for which you bring in experts to talk about pet care. Once your customers are in your store or business, there is a good likelihood that they will make purchases.
Veterinarians and veterinary technicians should be aware that many people are turning to alternative medicine for themselves and their pets. Many mainstream medical practices are incorporating acupuncture and other forms of alternative medicine because there is a demand for such treatments. The veterinary medical field is following that lead by offering pet massage, Reiki, pet acupuncture, and other alternative health procedures for dogs, cats, and horses.
Did you know that every state has different guidelines and regulations regarding alternative medical practices? To find out what is allowed in your state, check with the International Association of Animal Massage & Bodywork (
Many schools now offer certification programs in massage training, acupuncture, and other forms of alternative medicine for animals. The Northwest School of Animal Massage in the state of Washington is just one of many schools that offer classroom-based and distance-learning programs for people interested in massage therapy for dogs, cats, horses, and livestock. The distance-learning program includes a practical hands-on component.
Many veterinarians and massage therapists have been working with horses for ages. Massage therapy and other modalities are new for dogs and cats. Some veterinarians have witnessed the benefits of pet massage on a dog or cat. By having specialists on call, veterinarians have another option for bringing more services and benefits to their clients.
