Learn from and Team Up with Corporations
It's quite possible for a small business to compete against a behemoth. However, instead of competing, try finding ways to gain the advantages that larger companies have. If you own a small pet shop, form an alliance with other small pet shops in your neighborhood. It's a great way to level the playing field. Larger companies have greater purchasing power. It is cheaper for them to buy the same supplies that you sell in your store because they are buying in bulk. By teaming up with other small pet shops in your neighborhood, you will increase your buying power and save money.
To keep employees happy, more and more corporations are adding pet care services to their employee incentive packages. When a person who lives in another state is hired or when an employee is transferred to an affiliate branch overseas, a corporation may pay a pet relocation service to safely ship pets to be with their owners in their new homes.
If you are self-employed, you can team up with large corporations by offering them employee discounts. Some doggie daycare centers are teaming up with corporations that have offices in their neighborhoods to provide pet sitting and daycare services for the corporation's employees. It's not that different from corporate packages that offer childcare services, with the corporation paying a portion of the fees.
Kevin O'Brien, co-owner of