Worms in McDonald's
McDonald’;s catches it from all sides. First, in order to create pastureland to graze cattle, they’;re accused of destroying the rain forests; then they’;re called on the recycling carpet for their packaging; and finally somebody started the rumor that they use worms as filler.
At the same time, McDonald’;s runs the extraordinary Ronald McDonald House, aggressively cleans up its neighborhood streets, and frequently provides free food at the site of natural disasters.
But the false rumor about the worms has haunted “Mickey D’;s” since the mid-1970s, though it definitely crawled into the public consciousness in late 1978. That’;s when McDonald’;s officials decided to hold a press conference with the U.S. Department of Agriculture to denounce gossip that they were using ground-up worms as filler in their meat products. The issue was buried decisively in 1992 when Ray Kroc, who bought the business from Mac and Dick McDonald in 1955, explained that hamburger costs $1.50 per pound and worms cost $6.00 per pound. Instantly acknowledging Mickey D’;s parsimony, the public finally believed them and the rumor went away decisively.
The only remaining question is why McDonald’;s, of all places, couldn’;t get a better price for hamburger in 1992 than $1.50 per pound!