Caterers need marketing savvy and creativity. They must be able to think outside the box to address their customers' needs. Partnering with other businesses is one way to help customers find what they need, and it's a smart way to promote your own business. By using guerrilla marketing tools and techniques, coupled with the partnering ideas outlined here, you'll have a leg up on your competition.
No matter how established you are, how big you are, or how well known you are, partnering with other businesses and other brands can help your business grow more quickly and to greater levels than going it alone.
Companies across all industries are partnering like never before. They are learning the advantages of partnering with companies who attract the same customers. Managing partner relationships is becoming increasingly important to fulfill all customer needs.
Advertising is expensive, and customers are bombarded with thousands of messages a day on the television, radio, computer, store shelves, and billboards. Anything you can do to step away from the fray and find innovative ways to promote your business will be valuable. Seek out partners you like. Look for people you respect and whose business sense you admire. Approach people who work hard like you and who also have growing businesses. Ideal partners are those that deal with your target customers.