Appendix A: Resources and Suggested Reading

SUGGESTED READING

CATERING

Hansen, Bill, and Chris Thomas. Off-Premise Catering Management. 2nd ed. Hoboken, NJ:John Wiley & Sons, 2005.

MARKETING

Antion, Tom. The Ultimate Guide to Electronic Marketing for Small Business: Low-Cost/High-Return Tools and Techniques That Really Work. Hoboken, NJ: John Wiley & Sons, 2005.

Bradburn, Norman M., Seymour Sudman, and Brian Wansink. Asking Questions: The Definitive Guide to Questionnaire Design — For Market Research, Political Polls, and Social and Health Questionnaires. San Francisco: Jossey-Bass, 2004.

Levinson, Jay Conrad. Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business. 4th ed. Boston: Houghton Mifflin, 2007.

McQuarrie, Edward. The Market Research Toolbox: A Concise Guide for Beginners. 2nd ed. Thousand Oaks, CA: Sage Publications, 2006.

NEGOTIATION

Cohen, Herb. You Can Negotiate Anything. New ed. New York: Citadel, 2000.

Shapiro, Ronald M., and Mark A. Jankowski. The Power of Nice: How to Negotiate So Everyone Wins — Especially You! Rev. ed. New York: John Wiley & Sons, 2001.

CUSTOMER LOYALTY

Denove, Chris, and James Power. Satisfaction: How Every Great Company Listens to the Voice of the Customer. New York: Penguin, 2006.

FOOD REFERENCE

Herbst, Sharon Tyler. The Food Lover's Companion. 3rd ed. New York: Barron's, 2001.

Mariani, John. The Dictionary of Italian Food and Drink. New York: Broadway Books, 1998.

Mariani, John. The Dictionary of American Food and Drink. New York: Hearst Books, 1994.

GENERAL

Bartlett, John, and Justin Kaplan (editor). Bartlett's Familiar Quotations. 17th ed. Boston: Little, Brown & Company, 2002.

CATERING PROFESSIONAL ASSOCIATIONS

National Association of Catering Executives

www.nace.net

International Caterers Association

Washington, DC

(888) 604-5844

www.icacater.org

PERSONAL CHEF PROFESSIONAL ASSOCIATIONS

American Association of Personal and Private Chefs

www.personalchef.com

United States Personal Chef Association

www.uspca.com

TRAINING FOR CATERING STAFF

USAWAITER.COM

www.usawaiter.com

HotelTraining.com

www.hoteltraining.com

EQUIPMENT RENTALS

PROPANE BURNER RENTALS AND OTHER EQUIPMENT RENTALS

Encore Party Rentals

www.encorepartyrentals.com

GRILLS AND ROASTING BOXES

Evo Grills

www.evo-web.com

LaCaja China

www.lacajachina.com

HIGH-END TENTS

Snyder Event Rentals, South Carolina

www.snydereventrentals.com

Classic Tents, Torrance, California

www.classictents.com

Starr Tents, Mt. Vernon, NY

www.starrtent.com

HIGH-END RESTROOM RENTALS

All Time Favorites

www.alltimefavorites.com

Mr. John

www.mrjohn.com

Black Tie Event Services, Chicago

Andy Gump Inc., Santa Clarita, CA

PORTABLE REFRIGERATED TRAILER RENTAL

Cook & Chill

www.cooknchill.com/trailers.htm

CHOCOLATE FOUNTAINS

Sephra Chocolate Fountains

www.sephrafountains.com

RENTAL FURNITURE AND PROPS

Props for Today

www.propsfortoday.com

FormDecor

Los Angeles and New York

www.formdecor.com

ICE SCULPTURES

Ice Sculpture Designs

(866) 877-3360

www.icesculpturedesigns.com

National Ice Carving Association

www.nica.org

PROFESSIONAL REFERRALS

WEB DESIGNERS FOR SMALL BUSINESS

Get Webbed, Inc.

President Bruno Dosso

www.getwebbed.net

CATERING LAWYER

Stephen Barth

Conrad N. Hilton College of Hotel & Restaurant Management University of Houston

(713) 963-8800

SBarth@HospitalityLawyer.com

www.HospitalityLawyer.com

BUSINESS PLAN WRITER AND CONSULTANT

Eric Gelb, MBA, CPA

www.PublishingGold.com

INSURANCE

RC Knox Insurance Agency

Hartford, CT

(800) 742-2765 (Stacie or Janet)

PERSONAL FINANCIAL PLANER

Kathy Sarmiento

Caterers Financial Network

ksarmi@bellsouth.net.

www.leadingcaterers.com/introducingkathysarmiento.asp

PROFESSIONAL ORGANIZATION TOOLS

Franklin Covey

www.franklincovey.com

CATERING SOFTWARE

CaterEase

www.caterease.com

CaterEdge

www.cateredgesoftware.com

Synergy

www.synergy-intl.com

CATERING RESOURCE WEB SITE

www.bizbash.com

FOOD SAFETY

U.S. Food and Drug Administration

www.fda.gov

SOURCES FOR OUTSOURCING FOOD

Edible Photos

Icing Images

www.icingimages.com/systems.php?link=1

SPECIALTY CAKES

Cake Divas

9626 Venice Blvd.

Culver City, CA 90232

(310) 287-2609

www.cakedivas.com

Ron Ben-Israel Cakes

42 Greene St.

New York, NY 10013

(212) 625-3369

www.weddingcakes.com

Cakes 'N Shapes by Edie

466 West 51st St.

New York, NY 10019

www.boey.com/cakesnshapes

SPECIALTY COOKIES

Eleni's

4725 34th St

Long Island City, NY 11101

(212) 255-7990

www.elenis.com

ARTISAN BREAD AND ROLLS

Sullivan Street Bakery

New York City

www.sullivanstreetbakery.com

ARTISAN TEA

Serendipitea

www.serendipitea.com

ARTISAN CHOCOLATIERS

Chocolate Celeste

2506 University Ave. West

St. Paul, MN 55114

(651) 664-3823

www.chocolateceleste.com

Kee's Chocolates

80 Thompson St.

New York, NY 10012

(212) 334-3284

www.keeschocolates.com

Lillie Belle Farms

Jacksonville, OR

Patti Phillips-Kahn

(541) 899-0115

www.lilliebellefarms.com

Jin Patisserie

Kristy Choo

Venice, CA

L.A. Burdick Chocolate

Michael Krug and Larry Burdick

Walpole, NH

Christopher Elbow

Kansas City, MO

Garrison Confections

Drew Shotts

Providence, RI

Michael Reccuitti

California

CATERING SUPPLIES

REUSABLE INSULATED BAGS

Your Bag Lady

www.yourbaglady.com

CUSTOM LABELS

iPrint

www.iprint.com

CUSTOM-PRINTED SHIRTS AND OTHER PREMIUMS

Custom Ink

www.customink.com

GLASSWARE

Riedel Crystal

http://riedel.com/website/English

DISPOSABLE FOOD CONTAINERS FOR MEAL STORAGE

Web Restaurant Store

www.webstaurantstore.com

POSSIBLE SOURCES OF FUNDING

Vermont Investors Forum

Curt Carter

Department of Economic Development

National Life Building, Drawer 20

Montpelier, VT 05620

(802) 828-5233

curt@thinkvermont.com

Arizona Angels

Greg Cobb, Managing Director

7000 E. Shea Blvd, # F1840

Scottsdale, AZ 85254-5261

(480) 922-1455

gcobb@arizonaangels.com

Gathering of Angels

Tarby Bryant

#4 Hawthorne Circle

Santa Fe, NM 87506

(505) 982-3050

tbryant@nm.net

United States Small Business Administration

www.sba.gov/sbdc

California — San Diego SBDC

Debbie P. Trujillo, Regional Director

Southwestern Community College District 900 Otey Lakes Road Chula Vista, CA 91910

Phone: (619) 482-6388

Fax: (619) 482-6402

dtrujillo@swc.cc.ca.us

www.sbditc.org

California — Los Angeles Region SBDC

Sheneui Sloan, Interim Lead Center Director Long Beach Community College District 3950 Paramount Boulevard, Ste. 101

Lakewood, CA 90712

Phone: (562) 938-5004

Fax: (562) 938-5030

ssloan@lbcc.edu

www.lasbdcnet.org

Illinois SBDC

Mark Petrilli, State Director

Department of Commerce and Economic Opportunity

620 E. Adams, S-4 Springfield, IL 62701

Phone: (217) 524-5700

Fax: (217) 524-0171

mpatrilli@ildceo.net

www.ilsbdc.biz

Massachusetts SBDC

Georgianna Parkin, State Director

University of Massachusetts

School of Management, Room 205

Amherst, MA 01003-4935

Phone: (413) 545-6301

Fax: (413) 545-1273

gep@msbdc.umass.edu

http://msbdc.som.umass.edu

Minnesota SBDC

Michael Myhre, State Director

Minnesota Small Business Development Center

First National Bank Building

332 Minnesota Street, Ste. E200

St. Paul, MN 55101-1351

Phone: (651) 297-5773

Fax: (651) 296-5287

michael.myhre@state.mn.us

www.mnsbdc.com

New Jersey SBDC

Brenda Hopper, State Director

Rutgers University

49 Bleeker Street

Newark, NJ 07102-1993

Phone: (973) 353-5950

Fax: (973) 353-1110

bhopper@njsbdc.com

www.njsbdc.com/home

Pennsylvania SBDC

Gregory Higgins, State Director

University of Pennsylvania

The Wharton School

3733 Spruce Street

Philadelphia, PA 19104-6374

Phone: (215) 898-1219

Fax: (215) 573-2135

ghiggins@wharton.upenn.edu

http://pasbdc.org

Texas-Houston SBDC

Mike Young, Executive Director

University of Houston

2302 Fannin, Suite 200 Houston, TX 77002

Phone: (713) 752-8425

Fax: (713) 756-1500

fyoung@uh.edu

http://sbdcnetwork.uh.edu