Once you have worked all the bugs out of your site, it is time to put out the virtual “Open for Business” sign. Stay alert to the activity on your site. The Internet has created an expectation of immediacy in communications. If your web business is a supplement to a three-dimensional business, you may find yourself pulled in different directions. Be ready to adjust. It may become necessary to add staff to respond to orders and inquiries. Your competition may force you to be creative in your promotions to retain customers. Flexibility is the name of the game.