The magical name of Violet Mary Firth, Dion Fortune (Deo Non Fortuna, which means “by God and not by luck”) figured prominently in the Golden Dawn and the Theosophical movement. From the early part of her life, she expressed a keen interest in psychology and was influenced by Freud, Alfred Adler, and Jung, but she felt a special affinity for Jung's theory of archetypes and his investigation into mythic images and symbols.
She wrote several books, the best known being
One of Fortune's major contributions was her departure from the male-dominated archetypes of the Golden Dawn and her exploration of feminine archetypes. Her novels are perhaps the only literary works of her time that present a feminine view of sex magic. She went on to establish her own occult society, which became known as the Society of the Inner Light, in London. She died in 1946.