Salespeople don't sell by spoken words alone. They also use a wide variety of tools that help customers better understand features and benefits. These include a marketing kit and other sales tools that help buyers recognize how a purchase will enhance their lives or jobs. Your sales kit can be as straightforward as a sample of the product or as complex as a costly presentation with custom graphs. More important, your sales tool kit includes your knowledge, information, and trust. This chapter shows you how to recognize and build a winning tool kit for whatever you sell.