The good news is: You've got a job. The bad news is: It's in sales. Or maybe you've been in sales for some time, but you're struggling. Or you're doing okay, but having trouble sleeping at night because of ethical pressures. This first section starts at square one: What is selling? It offers a practical look at what sales is about, explains how it is actually a noble profession, and helps you to understand your primary role as a salesperson. This section offers you a solid foundation from which to start or renew your sales career — and to enjoy what you do.