You are your greatest product. And you are the product that you know most about. So it's natural for you to sell yourself. In fact, as you build trust with customers you are selling your attributes of professionalism, honesty, and sincere helpfulness to others. But some people, even salespeople, have difficulty selling themselves to others. It can be a stumbling block to their careers. This chapter shows you how to sell yourself as an important product with proven services. It is an important step on the road to your success.