“Watson, come here! I want to see you!” With those historic words in 1875, Alexander Graham Bell solicited Thomas Watson over a telephone and the world of phone sales began. Most would call the medium a mixed blessing, bringing humanity both 9-1-1 and telemarketers. For nearly a million salespeople, it is the way they conduct business without travel. It is a powerful tool that is loved and hated, but few people would consider doing without their phone. This chapter shows how responsible telephone sales can help buyers, sellers, and the environment.

