Do your customers realize how your knowledge, experience, and products can help them? What defines you as “the” person to come to for your specific products or services? Your goal is to become so valuable to your customers that they feel they must work with you directly in order for their needs to be fully met. Selling yourself as a perceived value for your customers will generate increased profits and customer loyalty. If you can put yourself in the place of your prospects, you will be dialed into their needs.