How to Identify Profitable Selling
Of course you're in business to make a profit. Even if you're in the nonprofit world, you're still in business to make a profit. Without a profit, you wouldn't be able to help people or provide services and products to your audience. People in the nonprofit world often think, “We're a not-for-profit business.” However, it is important to keep this question in mind: If you don't make a profit, how do you help the cause you're trying to serve?
In business, profit is the extra cash made after paying for the goods, operating expenses, and any other business expenses. A parent may say that the profit, or payoff, that they receive from their investment of raising their children is bringing good and loving adults into the world. The dictionary says a nonprofit organization is one not run for the primary purpose of making a business profit. Profit is not the ultimate goal, but it is still essential: a means toward other ends that are the organization's goals. Perhaps profit in this case is helping more people.
Dale Carnegie said about profit, “The successful man will profit from his mistakes and try again in a different way.” This speaks clearly to the point that part of business is trial and error, and this is a healthy business practice. Don't let one mistake discourage you.
Money is only one type of currency for which you exchange goods and services. Other kinds of currency include a feeling of acknowledgment, experience, increased credibility, and emotional satisfaction.