Iour retail store should be as comfortable to your customers as their own living rooms. That doesn't mean you need a dog relaxing on the sofa or kids sprawled across the floor playing video games. It means that they should feel welcome, relaxed, and intuitively know where to find things. Even if it's their first visit, customers should be able to find what they came in for—and a few things more. Your store layout will offer them logical and emotional choices. This chapter offers you choices to help you design your store for success, as well as tips that can increase your profits.