People love to shop. They buy at mega-malls, strip malls, bigbox stores, downtown stores, corner shops, kiosks, booths, and online. And they shop for everything under the sun, from air conditioners to zippers. Besides filling a physical need, shopping, for many, fulfills an emotional need. You're a shopper who is now thinking about turning your time, money, and skills into a retail store. This chapter outlines the basic principles and practices of retail and will help you decide whether starting and running a retail store is the right decision for you.