In reality or on paper, your retail store has a concept and a location. Now what? Just as in your home, it's time to furnish your store with specific fixtures and supplies. These components will add function and personality that will make visitors feel comfortable. Chapter 9 helped you lay out the store efficiently. This chapter will guide you in selecting, installing, and using fixtures for your selected retail store. You should read it before you make any decisions about fixtures so you'll choose the best fixtures the first time.