If you have the assets but lack retail management experience, setting up a franchise store may be a good option. You get to run a proven retail operation, get lots of professional advice, and have brand recognition from your potential customers. On the other hand, you'll have to sell what headquarters tells you to, buy from its suppliers, and only advertise through its programs. Another option you have is to buy an existing retail store and pay for someone having already set it up. Of course, it may not be exactly what you want, but you will have more latitude in changing it. This chapter offers you some insight into these store options.