Making the commitment to start and run a retail store is a big decision, financially and personally. It can impact you positively or negatively—or both—for many years. It can also impact relationships. Making the decision requires some analysis of your assets (financial and personal) as well as a definition of your personal goals. This chapter helps you in that analysis so that you can make the best decision about independent retailing. You'd like to get moving toward opening day, but take the time now to analyze your best route to success.