Selling a time-share is often a difficult task, but you're more likely to achieve success when you understand the market and know how to avoid questionable sales tactics. Gather your deed or agreement, mortgage information, tax records, and maintenance details to make sure you understand exactly what you own before you begin to market the unit.

Studios are not in as much demand as larger units. A unit that offers usage dates during the resort's off-season is not as likely to find a buyer as one that's available during peak season. A resort that hasn't been maintained is another price killer. Time-shares that are part of a chain, where credits can be used for airline tickets or other accommodations, often bring a higher return.

If you're in a hurry to sell, keep the price as low as possible. Weigh the pros and cons of keeping the unit or selling for a lower price. How much is your annual maintenance fee? Is it worth it to keep paying the fee instead of accepting a lower offer?

Hiring a Real-Estate Agency

There are hundreds of real-estate agencies that will list your timeshare. Some of them charge an upfront fee and then a commission at the time of sale. Others work strictly on commission. Fees and commissions vary, but they are usually much higher than fees charged for selling a house or other property. The agency should tell you, in writing, how they plan to market your time-share. Be sure to investigate the agency before you sign a contract.

Paying an upfront fee is rarely a good idea. Some states do not allow agencies to charge upfront fees. Some agencies hide the truth by calling an upfront fee an “appraisal fee.” Don't believe it. No one needs to appraise your unit before it's listed for sale.

Check with state real-estate commissions to verify that the agency and its sales staff are licensed to practice real estate in the states in which they operate. Check the agency's complaint records with the Better Business Bureau and with their state attorney general's office.

Agencies who are members of the American Resort Development Association (ARDA) are expected to abide by certain ethical guidelines when selling time-shares.

Other Resale Options

Some resort developers offer resale programs. Salespeople working there have the advantage of easy access to buyers who are interested in that resort or chain, but their first focus is probably to sell new units. Compare their fees and marketing practices with those of other agencies.