Successful real estate agents don't “sell” real estate. They help people find and acquire properties they love. There's a big difference between those two concepts that everyone who has shown property understands: hard-sale tactics don't work with most real estate buyers. You don't have to sell them on something. They know exactly whether or not they like a property, often the minute they see it.

Being a real estate agent is a bit like being a combination counselor, detective, and coordination expert:

• A counselor — because you must listen carefully to what clients say and watch their actions to determine their wants and needs

• A detective — because it takes intuition and excellent search skills to find just the right property

• A coordination expert — to make sure everyone is doing what is required to get to closing

These attributes are a part of true sales ability. In the same way as showing property or creating marketing materials, these skills will become second nature as you learn and practice them.