Your Mission Statement

A good business plan starts with a statement of what you want to accomplish by having your own office. This is called a mission statement. A mission statement tells people what you are all about. It is your vision. A mission statement is like a slogan but it is also a summary of your direction as a company. It is short, usually three or four sentences, and it sums up who you are, what you provide, and where you want to go. It is not a bragging statement such as, “I am the best agent in the business.” It is a statement of who you are and what you offer.

Are you all about client service? Are you all about agent support? Your mission statement can be simple, such as, “To provide exceptional real estate service from a positive working environment by building client relationships that enhance the referral base of the business and create a long-lasting stream of repeat customers and clients.”


Check with your state division of real estate to see what the guidelines are. Some states require that all brokers who own their own office have a certain number of years of experience working under another broker. Some require a certain net worth or credit score. Be sure you qualify under the state guidelines before starting out on your own.

Once you have discovered your mission statement, you will want to expand upon it. That expansion will take the form of a business plan.

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