Finding the Perfect Location
Many offices depend on “walk-ins.” These are potential clients and customers who walk in the door looking for an agent. Sometimes walkins are just curious and waste the agent's time, but much of the time they are serious. If your market depends on walk-ins, your location should support that. If not, you can expand to alternate locations that do not depend entirely on foot traffic. Either way, your location should have good exposure, good signage, good lighting, and parking. If you are planning to start small but hope to have a larger office later, see if the location has room for growth without moving to a completely new facility. See what types of other businesses are in that area. Are there lots of offices or is it a mix of retail and other types of businesses? A real estate office can often get lost in a sea of attorneys and accountants but can easily be found next to a popular lunch spot or mixed in with boutique retail stores.