The process of creating a vision statement and a business plan provides clues to your image. You may have used words like service, professional, or locally owned. If you do not know how to develop an image, or you only have a vague idea of how you want it to look, take your vision statement and business plan to an image consultant or advertising agency and have that company develop the image for you. Your image will stay with you, so it is worth spending some time and money on making it just right.