By this point in the process of getting media coverage, you have studied your subject, the audience, and the reporters you may be facing. You have laid the groundwork with media kits, suggested questions, and provided either a press release or some publicity to attract attention to your message. Only now are you ready to open your mouth and step into the limelight. No matter what the medium you are interviewed in the pressure to perform is on. However, your preparation ensures that the risk of a misstep is minimal.