Immanuel Kant's “deontological,” or duty-based, approach to ethics put little stock in the results of actions. Utilitarianism puts all stock in such results. The word utility means “useful.” All normative moral theories (those that provide norms of human behavior) define what goodness is, so utilitarianism defines a good action as one that is productive of good consequences. For Jeremy Bentham good consequences mean increasing one's own quantity of happiness, which amounts to pleasure. For John Stuart Mill, good consequences include qualitative pleasures, not just quantitative ones.