College- and University-Level Athletes
The college training market is much more difficult to tap into. You need a higher level of education and more experience than you would in working with the general population. There is also more pressure at this level, because your performance directly affects the livelihood of others.
Becoming a College Strength and Conditioning Coach
In order to become a college strength and conditioning coach, you will generally need at least a bachelor's degree in some type of exercise science. A master's degree is often preferred. You will also typically be required to be certified as a strength and conditioning specialist (CSCS) from the National Strength and Conditioning Association, and/or have certifications through the USAW or the Collegiate Strength and Conditioning Coaches Association. In addition, most schools require prior experience through either a graduate assistantship or internship. The NCAA lists job opportunities along with their requirements on its Web site at
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Working as a college strength coach is both challenging and rewarding.
There is a good deal of pressure to prevent injuries and improve athletic performance. At this level, other peoples' jobs are affected by how well you perform your job. You will put in a great deal of time and effort, though the pay may not reflect the extensive time commitment.
Marketing to College Athletes
Becoming a strength coach at a college or university requires a great deal of education and planning. It also requires a tremendous amount of time and energy. Some people enjoy this lifestyle, but it is certainly not for everyone. If you wish to work with this population but do not want to be employed by an institution of higher education, you may choose to create your own programs and work with college athletes individually or in groups. This is a relatively small market, but it can be tapped into.
Summer will be your most profitable and busiest time, as college students are home and away from their coaches and trainers. They will usually have a workout program from their college coach to be performed while they are on break. You may choose to work within this program or develop a complementary program of your own. Whatever you choose, the athlete must be ready for his season when he returns to school.
College students often do not have the finances to afford individual training sessions, so your best bet is promoting small or large group training. Because this is a small, specialized market and will likely only make up a portion of your income, it would not be financially sound to spend a lot of money on advertising. You may find it easiest to begin working with athletes in high school and continue when they get to the college level. You might also network with college coaches who may refer their athletes to you for the summer. Finally, you could hang flyers and place brochures in places frequented by college students.
