Look, Speak, and Act as a Professional
Peoples' perceptions of you will have a significant impact on your level of success as a personal trainer. Human beings are very visual and really do judge books by their covers. In today's increasingly superficial society, appearances are increasingly important. When consumers make purchases, they consider the way the product looks just as important as how it functions. In the same way, potential clients will make judgments about you based on how you present yourself.
Dress for Success
Because of the physical nature of the personal training business, it is not practical to wear a suit to work. However, you are working, so the clothes you wear should fit certain criteria. Khaki shorts or pants look nice, though athletic shorts or pants are acceptable if you tend to be very physical during your workouts. Collared golf shirts look uniform and professional, but long- or short-sleeved T-shirts are also okay. Placing your company logo on your shirts is a nice touch and adds to the professional look.
Be careful with tank tops and cutoffs, as they can look shabby. Sneakers are appropriate for footwear, but should be kept clean and replaced frequently. The bottom line is, you should be well-kept, with neat hair, a clean shave, and clothes that are clean and in order. If you look professional, people will be more likely to think of and treat you as a professional.
Alert
Clothing and footwear must never appear worn or tattered. A properly attired trainer looks clean and neat, not like a college student rolling out of bed late for class. Many of the people you train will be professionals, and they will not want to hire a trainer who looks like an amateur.
If you are working for a health club, they may provide you with a uniform. Some larger clubs will even provide their trainers with sneakers or offer a clothing stipend. If there is no uniform, the company handbook will likely dictate a dress code.
When in doubt, observe what the other employees are wearing, then take it to the next level so you stand out. You want people to notice how professional you look. Taking extra care with your appearance will give the impression that you are willing to go the extra mile with your clients, and that you are not afraid to put forth a good effort.
Professional Demeanor
Whether you are meeting a new member for the first time, speaking to current members on the fitness floor, or training a client, your demeanor speaks volumes about who you are. People, potential clients especially, are watching your body language, facial expressions, and actions. In some ways, it's like being on stage or auditioning for a part.
Essential
Professionalism is the first step to obtaining a new client. A potential client can decide whether or not they will purchase your services by their first interaction with you. If you do not look, speak, and act in a way that portrays you in a good light, you will not attract much business.
Verbal Communication
Proper verbal communication literally speaks volumes about who you are. Present yourself as a well-spoken professional, and people will treat you as one. This encompasses a great deal. The most basic guidelines are to speak slowly, clearly, and use proper grammar, not slang.
Remember that you are speaking to clients, not your friends. While your clients may be casual with you, you must retain a level of professionalism at all times. Use clean language and proper terminology. During your sessions, refrain from discussing clients with other clients. Doing so will give your clients the impression that you do not respect client-trainer confidentiality, and will result in a loss of trust.
Even if your clients curse or use inappropriate language, refrain from following suit. During your training sessions, potential clients are often within earshot. You may think you are having a private conversation, but you never know who is listening. If potential clients overhear you speaking in an inappropriate or unprofessional way, they may decide not to hire you.
