Other Professionals Employed by Studios
While personal training is the main source of income in a studio, there are many other services that can be offered as well, such as massage therapy, physical therapy, yoga, or Pilates. Studios that provide these services attract more clients, and are better able to satisfy the clients they already have. These services can also significantly increase revenue, but will be dependent upon the size of your facility. Keep in mind that you are running a studio, not a health club. You might consider one or two of these options, but trying to do all of them would force you to become a full-time manager.
Massage Therapists
Massage therapy and exercise complement each other well. It's a great service to offer your clients, and if you open it up to the public, it's also free advertising for your trainers. You simply need a private room that is no smaller than 8″ × 10″. It is also helpful if you can soundproof the room or put it near a quiet place. You can charge the massage therapist rent or work out a split the same way you would with a trainer.
Physical Therapists and Athletic Trainers
It is less common to have physical therapists (PTs) and athletic trainers (ATs) working in a studio. However, they too provide your clients with a great service. If a current training client becomes injured or has surgery, she can perform her rehab right in your facility. The reverse is also possible, where the clients who are released from treatment can be referred to one of your trainers for continued rehabilitation. Most of the equipment required by PTs and ATs will already be present in the studio. However, they will also need some additional space for treatment tables and therapeutic modalities.
Yoga and Pilates Instructors
You can utilize yoga and Pilates instructors in two ways. The first is to use them like trainers and have them do individual appointments. For this you'll need very little space. The second option is group classes. This may have a greater start-up cost, because you'll need a large room with the proper flooring.
Having these instructors in your facility is beneficial for your clients who need extra stretching and core strengthening. They also add variety and may attract different clientele to your business. Because of the increasing popularity of yoga and Pilates, these instructors should do quite well in a studio setting, and your clients will appreciate not having to travel to another facility for this type of workout.
ssential
Whenever you employ or subcontract someone, your reputation is at stake. Be sure to perform thorough background checks on everyone you bring into your facility. Check their resumes for accuracy, call their references and previous places of employment, and also have their criminal background run. You want only quality, qualified people working in your establishment.
Other Instructors
A studio may benefit from employing other types of group exercise instructors if there is room for group classes. Members enjoy the variety of being able to do kickboxing and aerobics or take a dance class. You really do need a great deal of space for this, however, and that may be the deterring factor.
