When providing corporate fitness services, it's best to offer a variety of exercise choices. You may offer one-on-one training, circuit weight training classes, conditioning classes, aerobics classes, yoga, Pilates, etc. The greater the variety, the more likely you are to appeal to a greater cross-section of employees.

Individual Personal Training

While it can be done, one-on-one appointments are not usually a great option for the corporate setting. You'll typically have three times during the day to train the corporate client: before work, after work, and at lunch. Therefore, individual appointments are not the best use of your time. The exception would be if someone could train during off-peak hours, which may be possible if someone has flexible time or can take their lunch later in the day. You'll also need to consider that not many people can afford this type of training, as it can run anywhere from $40 to upward of $100 an hour. You significantly decrease your pool of potential clients by offering only this type of training. However, if you leave it as one option, you may be able to do some one-on-one appointments.

Adult Conditioning Class

This type of program may consist of a combination of strength training and cardiovascular exercises, or it could also be a boot camp-style program. These classes are usually run by the session and have a certain start and end date. You may allow new employees to join at any time, but it's ideal for them to start with the first class, as the other participants will be more conditioned. By prorating for people who want to start mid-session, you establish good business relationships and help foster trust, which increases your overall volume.

Some key factors in developing and implementing this type of program are the frequency and duration of the program. People want to commit to getting healthy and fit, but their excitement and enthusiasm can wane over time. They also don't like to pay a lot of money at once. Usually, it's safe to start with a five- to six-week program, with a frequency of no more than two or three times per week.

Upon completion of the first session, you can evaluate its success and adjust these factors accordingly.

Surveys are great tools to help you evaluate the success of your programs. You won't know what people think unless you ask them, and you may receive some helpful feedback that you can implement in your next session. Some questions you might want to include in a survey are:

  • Did you enjoy participating in this program? Why or why not?

  • Will you participate in another session? Why or why not?

  • Did you have fun?

  • Did you feel the cost was fair and affordable? If not, why?

  • Would you recommend this program to your coworkers? Why or why not?

  • Did you achieve your goals?

  • Is there anything that could be done to make this class better and more enjoyable?

  • Comments or Questions?


Watch for participants who gradually stop attending class. Try to discover why they are no longer participating, and intervene if possible. Sometimes you will be able to help, and other times it will be out of your control.

The survey should be short and to the point. You may consider entering everyone who fills out a survey into a drawing for a free half-hour session with you. That will increase the number of responses you receive. Surveys help you expand on the good and eliminate the negative. Do your best to implement any reasonable changes that are suggested and correct problems as they are pointed out to you.


Be sure to also get feedback from upper management, even if they did not participate in your program. They should have a feel for how your presence affected the work environment. Remember that their satisfaction is crucial to your longevity with the company.

Aerobic/Group Exercise Programs

The most important consideration with group exercise is certification. Many trainers are not certified to teach this type of program. If that's the case in your situation, then you'll need to subcontract a group exercise instructor.

Another important consideration is where within the company the program will take place. The room must be big enough to accommodate such a program, as well as having proper flooring. Safety is a primary concern, and a room that is too small or has concrete flooring could create an unsafe environment for exercise.

If you're subcontracting, you'll need to find reliable instructors. They are a reflection of you, so you want people who are professional and responsible. Canceling classes, tardiness, or no-shows cannot be tolerated. Obviously, situations will arise, but finding disciplined, dependable instructors will keep them to a minimum.

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