Shipping should never be an afterthought in a business built around online auctions. To misquote the poet Robert Frost: “Good shipping makes good customers.” When you deliver auction purchases in a timely manner, in well-protected packaging, you project an image that says you care about the bidders who buy from you and care about the quality of the goods you sell. At the same time, you offer an unspoken but clear invitation to come back to your listings to buy again.