One of the constant battles for Net-based businesses is to maintain a good “position” on Google.com. Here's why. The name Google has become a verb in American culture. For example: “I Googled that new company last night and found them, but they haven't posted any pricing information yet.”

Yahoo! often claims to have a bigger search engine and access to more content than Google. But what really matters is being sure your Web-based business can get good visibility on as many search engines as possible.