Creating Your Stable of Titles
Many successful magazine writers get around the problem of competing titles by organizing their own, personal stable of complementary titles. This allows them to research a topic once or become an expert in a few different subjects, but write about their ideas several different times from several different angles, thus boosting their bottom line by selling multiple stories.
You can see how this philosophy works by looking at the example of boating magazines in the previous section. Let's say you become an expert at covering the design of new yachts. You may become a regular writer who covers new-yacht launches for
Those three magazines, then, would become part of your personal stable of titles, or the titles where you can put different spins on your work to sell it in different ways. Having a personal stable of titles makes you much more likely to earn a higher income, since you can report once and sell three or four times, instead of starting from scratch with new ideas and reporting work for every story idea you sell.
If you have dreams of becoming a six-figure freelancer, then you should think hard about what titles you can bring into your personal stable. Most of the top-earning magazine writers go back to the same titles again and again with their ideas, always re-slanting and refining pieces they've been paid to write for other titles in the past.
In many cases, you won't even have to look too far to find titles that complement your chosen titles nicely. With more and more corporations gobbling up more and more magazines these days, your editor at one magazine can often put you directly in touch with an editor at a complementary magazine — simply because they all sometimes work for the same parent company.