When Oprah Winfrey, the popular television personality and radio host who can turn almost anything into an overnight sensation, featured Rhonda Byrne on her show, millions of viewers and listeners took notice of Byrne's book and DVD, The Secret. Follow-up shows with other guests discussing the pros and cons of the Law of Attraction generated even more interest. Suddenly and unabashedly, publishers, music industry executives, film producers, and others were creating products to appease the public's seemingly insatiable appetite.