Chart a Course for Success
Your success in business happens in alignment with your core values and your business beliefs and practices. Business is about relationships. In Chapter 13, you assessed your core values as they pertain to relationships. It would be wise to also know your values and beliefs as they pertain to your relationships in the business world.
There are many reasons why you may not be manifesting success on your chosen career track, with your job, your small business, or other areas pertaining to work. One possibility could be a conflict between your core values and those of the company that employs you or other companies with whom you must conduct business. Perhaps you are expected to do something that conflicts with your ethics.
Since your beliefs lead to your thoughts about things, consider that you may first need to examine your beliefs since many of them were taught to you as a child. Take, for example, “You can't trust someone with shifty eyes.” What if that person wears contacts and they are particularly irritating the day you meet him? Re-examining such beliefs may reveal untruths and distortions that are now thwarting your efforts to attain success.
The following are core values and/or guiding principles that business leaders working for some of America's most successful companies have embraced:
Celebration of diversity
Giving back to communities
Many business professionals also understand that a dynamic work environment that nurtures the creative spirit plays an important role in the success of workers and the company. Companies usually state their core values in their mission statements. Disney has perhaps the shortest mission statement ever. It succinctly states that its goal is to make people happy.
What information does a mission statement include?
A mission statement tells your customers, community, workers, suppliers, and funding people what your business is about. It briefly states the enterprise's purpose, intention, and guiding principles and core values. A mission statement is sometimes combined with a vision statement focusing on future goals. See
Some Law of Attraction teachers suggest in their wealth or business coaching programs that participants create their own mission statements. Start with your intent to fill a need, something like: “My purpose/desire/ intent is to create/develop/foster/provide/nurture/build .” Add to the end of that sentence what your action verb is going to accomplish — for example, “to create a web-based travel agency for physically challenged people,” or “to establish a wellness clinic for expectant Native American mothers,” or “to build a computer and technology center for teens and seniors.”
Once you have established your company's purpose, explain how you intend to fill the need you have identified. Next add your core values to the statement. They are important because they reveal what is of paramount importance to you and your community, clients, backers, and workers.