Kennedy's relationship with the press and his ability to spark national interest in his press conferences boosted his public appeal. Kennedy liked what the press could do for his presidency, and during his first few months in office he used it to his advantage. Kennedy made it a policy to be as open with the press as possible and encouraged his staff to talk to reporters.

President Kennedy at a news conference.

Photo credit: Abbie Rowe, White House/John F. Kennedy Presidential Library and Museum, Boston

His frequent live press conferences were his most effective tool in winning over the public. The conferences were broadcast on television and radio. To all who watched or listened, Kennedy's relaxed style and knowledge on important issues, especially foreign policy, made him seem a master statesman. Viewers often witnessed Kennedy's wit and confidence, as well as his superior knowledge on many topics. His press conferences were widely popular, and almost three out of every four adults had either viewed or heard one.

It took time, however, for Kennedy to prepare for each press meeting. He poured hours into his preparation for each press conference. Pierre Salinger was charged with gathering potential questions and answers from government officials and with presenting them to Kennedy at the press conference breakfast.