Advertising Account Executive
Advertising Account Executive (Before)
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CHRIS SMITH |
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123 Main Street Hometown, NY 00000 (555)555-1234 |
987 Centre Avenue Hometown, NY 10001 (555)555-5678 |
Education |
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2004–2007 |
UNIVERSITY OF ROCHESTER, Rochester, NY Bachelor of Arts, French, with a major GPA of 3.5, May 2007. Bachelor of Arts, Psychology, with a major GPA of 3.3, May 2006. Minor: Economics, with a minor GPA of 3.4
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2003–2004 |
HOBART AND WILLIAM SMITH COLLEGES, Geneva, NY |
Experience |
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Fall 2006 |
THE FINANCIAL GROUP DISCOUNT BROKERAGE, Pittsford, NY Intern/Assistant to Operations Manager: Used computerized financial transactions and market tracking systems. Updated customer databases using Excel. Interacted with completed administrative projects for licensed representatives and addressed client inquiries from throughout the United States. |
Summer 2006 |
DAYS ADVERTISING, INC., Pittsford, NY Intern/Assistant to Account Manager: Assisted with the design of television and radio ads and proposals for varied products and clients, including Wegmans and Bausch & Lomb. Developed customer database. |
2005–2006 |
ADEFFECTS, Rochester, NY Intern/Assistant to and Account Manager: Researched and developed promotional materials for local retail, manufacturing, and restaurant clients. Gained knowledge of small business marketing. Recommended changes in client advertising materials, consumer outreach strategies, and marketing literature. |
Summer 2005 |
PEARLE VISION CENTER, Pittsford, NY Sales Representative: Implement strategy targeting upscale markets |
Summer 2004 |
IT HAPPENS, Antwerp, Belgium Marketing Intern: Determined target markets and developed ad budget for concert, event planning, and entertainment agency. Conducted market penetration surveys. Assisted graphic artists producing ads, posters, brochures, and reports. |
Before Notes
Times New Roman font is professional and space efficient.
Using two addresses for contact information is confusing.
Objective is missing.
Summary of qualifications is missing.
Applicant uses a chronological resume, which doesn't do a good job of highlighting his skills.
Descriptions presented in paragraph form are difficult to read.
Advertising Account Executive (After)
CHRIS SMITH
123 Main Street • Hometown, NY 00000 • (555)555-1234 •
Objective: Advertising Account Executive
Advertising Account Management Qualifications
Marketing research, strategic planning, promotions, customer service, and sales talents nurtured by diverse advertising, promotions, and retail internships and employment.
Skills gained via courses including: Marketing, Marketing Projects and Cases, Motivation, Public Relations Writing, Advertising, and Consumer Behavior.
German, Dutch, French, and Farsi fluency, and conversational Spanish capabilities.
UNIX, HTML, Word, WordPerfect, Excel, PageMaker, PhotoShop, and Internet skills.
Experience
Advertising and Marketing
Account Management Intern, Days Advertising, Inc., Pittsford, NY (Summer 2006)
Assisted with design of TV and radio ads
Assisted account executives with proposals for clients, including Wegmans and Bausch & Lomb
Developed client database
Account Management Intern, Adeffects, Rochester, NY (2005–2006)
Researched and developed promotional materials for retail, manufacturing, and restaurant clients, using knowledge of small business marketing.
Recommended client changes in outreach strategies, advertising materials, and marketing literature
Sales Representative, Pearle Vision Center, Pittsford, NY (Summer 2005)
Implemented strategy targeting upscale markets
Marketing Intern, It Happens, Antwerp, Belgium (Summer 2004)
Determined target markets for concert, event planning, and entertainment agency
Developed advertising budgets
Conducted surveys to determine market penetration
Assisted graphic artists with design of ads, posters, brochures, and reports
Finance
Intern/Assistant to Operations Manager, The Financial Group, Inc. Discount Brokerage Firm, Pittsford, NY
Interacted with and completed administrative projects for licensed representatives
Addresses client inquiries from throughout the United States
Education
University of Rochester, Rochester, NY
Bachelor of Arts, French, with a major GPA of 3.5, May 2007.
Bachelor of Arts, Psychology, with a major GPA of 3.3, May 2006.
Minor: Economics, with a minor GPA of 3.4.
William E. Simon School of Business Administration, Rochester, NY
Management Studies Certificate, Marketing and Finance/Accounting Tracks, May 2007.
Hobart and William Smith Colleges, Geneva, NY, 2003–2004
After Notes
A combination resume is used.
This is the best choice for a recent graduate like Chris. Unlike a chronological resume that puts the focus on work history, a functional resume highlights skills while taking into account work history.
The second address is removed since potential employers won't know which one to use.
Use a cell phone number that will remain active after graduation.
An objective is given as it should always be. This allows you to target your resume to certain jobs. If you are applying for jobs in other areas, use a different resume for each one and change the objective accordingly.
A Summary of Qualifications highlights special skills and relevant coursework.
Experience is presented before education.
Within the Experience section, there are sub-categories for each of Chris's major skill areas.
Job descriptions are presented as bulleted lists making them easier to read.
