Q: Tell me about the product you are currently selling.

Q: Do you prefer marketing products or services?

Q: How much of your time is spent cold calling new accounts versus servicing existing ones?

Q: How many new accounts did you acquire last year?

Q: What is your biggest difficulty in selling?

Q: In an ideal job, would you like to spend more or less of your time cold calling?

Q: What lead sources have you found most productive?

Q: Tell me about some of the most extreme lengths you have gone to in order to close a sale.

Q: How have you performed relative to your goals or quotas?

Q: Did you meet your goals during the previous year?

Q: What sales angle might you use in selling our product line?

Q: How do you feel about overnight travel?

Q: What do you imagine is different about working on a new product as opposed to working on an established brand?

Q: What have you learned in your various marketing positions that will help you in new-product development?

Q: If you had to describe brand management as more creative or more financial, which would you choose?

Q: Here are some packaging changes we implemented. Take a look and give me your opinion on what we wanted to accomplish.

Q: In the context of brand management, what do you think are the differences between a leader and a manager?

Q: Tell me how you've mentored your marketing assistants.

Q: How do you use in-store promotions?

Q: Describe how you can use off-seasons to expand the use of a seasonal product.

Q: If you had to recall a product, what might you do?

Q: This is your thirty-second commercial. What else do you want to tell me?

Q: Do you consider yourself left- or right-brained?

Q: Discuss the main difference between secondary and primary research. When is the best time to use each?

Q: What's the difference between qualitative and quantitative research?

Q: Here's some data from a research study. Take a few minutes to review the cross-tab table. What do the numbers say to you?

Q: Consider the following scenario: A client has sunk a lot of money into a product. Your research indicates that the product wasn't well received by consumers. In fact, it's a total failure. How do you present your findings and still please the client?

Q: After being a marketing representative for a time, where would you want to go next?

Q: It can be challenging to work with field-sales reps who manage their own time and have home offices. How might you manage a group of reps?

Q: What experiences helped you to be prepared and qualified to manage national accounts?

Q: People in this business tend to have creative natures. How would you manage such people?

Q: How do you motivate your sales associates?

Q: If a customer had a complaint, would you prefer to handle it directly or refer the call to customer service?

Q: If your corporate office advertised an item in error, would you explain to the customer that it wasn't your fault?

Q: What were the last five sales-related learning tools that you utilized?

Q: As you may be aware, this company has a Web site. Sell it to me.

Q: Do you prefer tangible sales or intangible sales?

Q: What do you think may slow you down, potentially impeding your sales, during the sales cycle?

Q: Who inspired you the most to do what you are doing now?

Q: What do you think is the best way to approach a potential customer?

Q: How do you respond to the word no?