By now, you should realize that the appropriate style of writing is defined by your purpose. New rules have surfaced since the advent of the Internet; it, too, requires its own unique approach. With high-speed Internet access more widely available, keeping page-loading times short isn't as important as it once was, but readers still expect information to be presented in much smaller segments. That's why in most cases, short paragraphs and clear and concise language are a must.