Announcements
Announcements are another way to maintain essential contact with your customers or those in the media. Such contact also helps you get new business (new customers!). A loyal base of people familiar with your business helps ensure a healthier bottom line.
New Acquisition
Customers like assurance that those with whom they do business are successful. Announcing a new acquisition not only gets your name in front of them again (and overcomes your “out of sight, out of mind” fears), it is also a subtle way for your business to boast about its successes.
Dear Customer:
It is with pride that ABC Widgets announces our recent purchase of XYZ Industries. This acquisition of one of the nation's most respected manufacturers of sprockets will not only help ensure we have a reliable supplier for this necessary component of an efficient widget, it also adds an additional 5,000 employees to the ABC Widgets family.
For the past ten years, our goal at ABC Widgets has been to manufacture and distribute the most reliable widgets in the industry. We value your ongoing business and continued faith in our company, and recognize that as proof that you have trust in our abilities to meet our objectives.
If you have any questions, please contact your sales representative.
Thank you for your continued business and support.
Sincerely,
[Name]
If you anticipate that there will be any industry concerns about a recent acquisition (loss of jobs, relocation of employees, etc.), address those in your acquisitions announcement letter. Taking the offensive lets you put your spin on how the news is presented, rather than having to go on the defensive if that news gets unfavorably filtered through negative press or other coverage.
New Hours and Services
Your customers need to know when they can reach you and what services you provide. Don't assume this information is common knowledge. Make use of every opportunity to remind them of these essential details about your company.
Dear Customer:
You spoke and we listened!
As of Sunday, September 29, 2002, we're expanding our business hours:
Bethany's Bakery will now be open 24 hours a day, 7 days a week.
Bethany's Bakery will continue to be closed on Thanksgiving and Christmas; however, we're confident that our otherwise widely expanded hours will help make sure you have time to place your orders and get what you need in plenty of time before those busy holidays.
We're also expanding the information available on the Bethany's Bakery Web site. Now when you visit us online, you'll find news about our specials and current prices, plus pictures of our newest specialties and traditional favorites. (We challenge you to take a look at pictures of our new Chocolate Truffle Cheesecake and see if it doesn't make your mouth water!) We're providing this service to make it easy for you to know what's available at the shop. We can also now ship most selections to anywhere in the continental United States, so you can have Bethany's Bakery send your family's traditional holiday treats to anyone who can't make it to your home to enjoy the dessert in person.
Thank you for being an important part of Bethany's Bakery's success.
Best wishes,
[Name]
