It's not enough to produce a great widget or keep a clean set of accounts books. You also need to get your products and services in front of potential customers and that means selling. Being a salesperson might have been the last thing on your mind when you started your home-based business, but it's a crucial factor in your success. If sales doesn't come naturally to you, read motivational books about selling, arm yourself with a sales plan, and practice: You'll be well on your way!