Building Your Network
You should keep two things in mind about networking: It could help improve your business sales, but — perhaps just as important — networking could also provide key information about the industry or demographic in which you're operating. Networking could, for example, help you track trends and new developments. You might also pick up great tips from fellow business owners on issues from bill collection to reliable suppliers to tax strategies.
Whenever people get together to talk — regardless of the subject — energy builds. Just because that energy isn't directly related to your business doesn't mean that it's not useful or important. With that in mind, consider these strategies for building your network.
Set Goals
It's easier to find networking opportunities that will work for you if you set goals. What are you hoping to accomplish with your networking, and who do you want to meet? If you'd like to improve your contacts with suppliers, for example, it makes sense to go to events where they're likely to be present.
When you're at networking events, wear your nametag on your right-hand side, where it's more visible when you're shaking hands. Speak clearly when you introduce yourself. Use a firm but comfortable handshake and hold drinks, etc., in your left hand so that your right hand is free (and not wet with condensation) when you shake hands.
Join In
Joining organizations is one of the best ways to expand your network quickly. And there's certainly no shortage of membership-based organizations that are looking to expand: You just need to pick the one that's right for you. It might be a professional organization (for human resources or communications specialists, for example), a trade association (for contractors), or a business- related group (such as your local chamber of commerce or business improvement area).
Whichever organization you join, make sure that you're committed to its goals or vision: If there's a discrepancy there, chances are good that you won't be networking with the people who would best be able to help you. In addition, you may be viewed as less credible within the organization, which counteracts your intention.
Structured Networking
A follow-on from joining a membership-based organization is to sign up with a local networking organization. These often offer networking events from small and informal get-togethers to larger and more structured affairs. They may also offer helpful workshops or tips for networking.
Look for Opportunities
While you never want to hassle anyone, you should look for chances to network even when you're not at an event that's billed as a networking opportunity. This could be in venues as varied as airplanes, the beauty salon, the grocery store line-up, and social events. Remember that you're not trying to “sell” anything. You're sincerely interested in the other person and their interests, and you're looking for common ground.
