The key part of this process is to determine what your story is. Ask yourself why anyone should care about you and your business. What do you offer that's different, unique, or important? (Think about your unique selling proposition, or USP.) Is your business part of a growing trend locally or nationally? Does it require unique training or knowledge that would be of interest to readers?

Are you considered an expert in your field? Do you have a fascinating or famous customer who is willing to be interviewed? Could you offer a reporter an opportunity to personally experience some aspect of your business (such as having him participate in a tour that you operate)?

Remember that the story isn't simply that you exist. There has to be a fresh, compelling reason why your existence is noteworthy. Find that reason, and you've found your story.