Other Major Donors
Most major donations stem from wealthy individuals who are passionate about your cause. You should approach them carefully, and court them in person. Naturally, the definition of a major donor may change from one place to another. For example, a $5,000 donation from a Wall Street executive in response to a direct mail campaign might be a modest donation for an organization that frequently receives six-figure contributions from multimillionaires.
However, if you are thinking of tapping a major donor in a small suburban town for $5,000 when most of the other donations are $50 to $100, then you will treat this donor in a very different manner. Larger donations for most nonprofit groups are generally accepted to be those of $500 or more.
Research potential major donors before you approach them for money. The more you know about a person, the better your chances of receiving a sizable donation. When courting such donors, come prepared with backup literature and materials supporting your cause and describing your organization. To impress a major donor, you should have information readily available highlighting your mission statement, board of directors, and fundraising team.
Following up leads is important. Sometimes, through researching names and potential donors' backgrounds, you will discover a connection that results in an additional donation. Play detective and look for commonalities between the potential donor and yourself, your organization, or perhaps a board member.
