Advertising and promotion for a neighborhood-based fundraising event such as a school carnival might be as simple as putting up posters and flyers in the display windows of neighborhood stores and restaurants; on bulletin boards at libraries, community centers, schools, and churches; and even in apartment buildings. Smart organizations will promote the fundraising event in their newsletter, and they will also try to get coverage in the newsletters of other neighborhood organizations. Sometimes you can trade postings with other organizations that are also planning upcoming events. The goal is to get your information in front of as many people as possible as often as possible.

Look closely at your target audience and select the most effective advertising and promotional mediums for your particular event. Research which means of advertising will reach your target group. For example, college students are more likely to see an online advertisement or article than an audience of seniors, who might be more easily reached by telephone or personalized letter sent through the mail. What's more, because the business community responds well to e-mail, you can send out e-mail alerts, detailing which sponsorship levels are still available and which have already sold out.