Corporate America has served as a longtime supporter of nonprofits by both initiating and promoting fundraising drives. Supporting nonprofits is part of a strategy enabling them to give back to their communities and build strong ties with their employees, clients, and vendors. People want to do business with those who give back, and that can be good for a company's bottom line. Studies show that in strong economic times, corporate giving increases. Yet when there is economic uncertainty, some business sectors decrease their financial support. This can prove challenging to fundraisers, especially when they must compete with other causes for the same corporate dollars.